Our inspiration came from a simple question: what if we could truly measure a horse’s performance by speed — not just by finishing position? That curiosity led us to create a data-driven system that uncovers the real story behind every race. Using modern mathematical techniques and advanced programming, we developed our own unique performance metric — the Fhorsite Rating — designed to provide insights no one else can offer.

 Our mission is to simplify the complex world of horse racing analysis by providing clear, data-driven insights that anyone can understand. We know that traditional form guides can be overwhelming — filled with masses of data that make it difficult to spot what truly matters. That’s why we focus on turning complex statistics into straightforward, visual information using clean graphics and concise summaries.

 Who are we

IP – Owner & Creator (The Visionary)
IP’s vision was to bridge the gap between complex analytics and easy-to-understand insights. 

FP – Developer, R & MySQL (The Scientist)
FP is one of our data scientists, specializing in the programming and statistical analysis that power our models. With expertise in R and MySQL.

MM – Developer, R & MySQL (The Data Analyst)
MM works alongside FP as a key member of our development team. A skilled data analyst and problem solver.

 Our Company Values

We’re driven by curiosity and innovation. We see challenges in racing data as opportunities to find smarter solutions — simplifying complexity, clarifying confusion, and delivering insights that make sense.

Finding Winners
Our goal isn’t just to analyze — it’s to uncover real potential. We’re dedicated to helping our users find winners by identifying genuine ability through data, not hype.

 The Evolution of Our Company

Our journey has been more than 30 years in the making — a true labour of love born from passion, persistence, and an unwavering belief that there was a better way to understand horse racing.